________ is an important element of any business model.

Cloud computing

Value proposition

Competitive analysis

Financial forecasting

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Question 21 pts

How does advertising typically evolve on social media platforms?

Platforms offer some form of promoted content and stop there.

Platforms begin by monetizing whatever the content of their platform is.

Platforms try to resist the influence of advertising but eventually cave when the opportunity proves too lucrative.

Platforms offer as many advertising formats as they can think of and then keep the ones that work.

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Question 31 pts

Which of the following best describes the relationship between search and social media?

Because search marketing requires an understanding of complex math and algorithms while social media marketing doesnt, digital marketers typically start out in social media marketing and the most talented ones eventually graduate to search marketing.

Search marketers are very interested in social media simply because consumers are on social media.

The best-performing companies use natural search marketing and dont rely on social media as a crutch.

Search marketing and social media marketing are distinct skillsets with little overlap.

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Question 41 pts

What is the primary driver of the growth of paid search?

Economic recession

Successful self-promotion on the part of Google and Facebook

Mobile technology

Desktop technology

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Question 51 pts

A __________ is a list of sites arranged by category.

directory

spider

paid placement

search engine

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Question 61 pts

What term is used to describe software that is stored in the cloud and accessed by subscribed companies for a fee?

Applications Software Providers.

Software as a Service.

Proprietary Software.

Software as a Product.

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Question 71 pts

________ is the network of physical objects accessed through the Internet.

Virtual reality

The Internet of Everything

The Internet of Things

Augmented reality

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Question 81 pts

________ is a term that is descriptive of cloud computing.

Secure websites

SaaS

Service contracts

SaaP

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Question 91 pts

The ________ manages and distributes data on the Internet.

infomediary

portal

affiliate

brokerage

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Question 101 pts

The App business model works with which of the following revenue models?

In-app transactions.

Freemium.

Subscription.

All of these are correct.

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Question 111 pts

In the wake of digital transformation, the _________, once the standard mode of operation, is often not a viable option for a successful business.

value chain

linear supply chain

value ecosystem

increasing the need for speed and agility

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Question 121 pts

_____ technology allows the identification of tagged goods from a distance without any human intervention.

SaaS

RFID

EDI

ERP

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Question 131 pts

What mechanism does Google use to sell AdWords keywords?

First-in-first-out (FIFO)

Lottery

Last-in-first-out (LIFO)

Bidding

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Question 141 pts

The advertising-supported model is an extension of which model?

Traditional business model

Infomediary

Ecommerce

Brokerage

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Question 151 pts

Why is it that some demographic data is no longer meaningful in distinguishing internet users from the general population?

Because most internet users use the mobile web.

Because most internet users use the fixed web.

None of these are correct.

Because almost everyone is already an internet user.