Question
Is it likely that they considered targeting the same market segment, that is young males, as Pepsi Max in order to engage in head-to-head competition,
Is it likely that they considered targeting the same market segment, that is young males, as Pepsi Max in order to engage in head-to-head competition, or do you think they tried to avoid confronting Pepsi Max directly in the marketplace?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
