1. Is it necessary for every research project to have a set of hypotheses? Why or why not?
2. What is the role of the researcher in the problem definition process?
3. How may a marketing researcher be creative in interpreting a research brief and developing a research proposal?
4. What is the significance of the background section of a research brief and research proposal?
5. Describe some of the reasons why management is often not clear about the real problem they face.
6. What interrelated events occur in the environmental context of a research problem?
7. Describe the factors that may affect the approach to a research problem.
8. What are the most common forms of analytical models?
9. What are the differences between research questions and hypotheses?