Is it possible for a company to stop at a certain level during the New Product Development Process?Yes/ No

Where and why?

During the new product development process, some companies may skip the test marketing stage. Explain why?

During the Introduction stage of a Product Life Cycle, the company is selling at a high price. However, profits are still negative. Why?

Which marketing strategy do companies implement during:

1)The introduction Stage

2)The Growth Stage

3)The Maturity Stage