Question
Is it possible for a public relations/integrated marketing campaign and its objectives to be too ambitious? Or too narrow? Why or why not? How does
Is it possible for a public relations/integrated marketing campaign and its objectives to be too ambitious? Or too narrow? Why or why not?
How does a Stakeholder Map help to identify stakeholders. What type of stakeholders could be an asset to a company and what type of stakeholders could be an threat to a company?
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1 Public RelationsIntegrated Marketing Campaign Objectives Too Ambitious or Too Narrow Yes it is possible for a public relationsintegrated marketing c...
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Business
Authors: Ricky Griffin, Ronald J.Ebert, Frederick Starke, Melanie Lang, George Dracopoulos
8th Canadian Edition
133354261, 978-0133354263
