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Question

Create a project proposal document which aims to contribute to an organisational strategic objective. The proposal should include as a minimum:

1.1: Determinationofatopicofinvestigationwithjustificationforitscontributiontostrategicobjective(s).

1.2: Discussionofthe aim,scopeandobjectives fortheprojectwith justification.

1.3: Develop a suitable research methodology, to fully meet project and sponsor needs, research should consider the research bases suitability to provide the rich data needed to inform your proposals, or Project Initiation Document format, should you wish.

The project proposal should clarify why this topic was selected and any strategic implications.

Answer 1.1: Determine topics of investigation(strategic relevance)

What is topic of investigation from company objective?

We are a mid-sized automotive manufacturer in Japan that offers small cars that are not expensive but comfortable and safe. The organization's strategic objective is to reduce recalls by ensuring factory quality control, to use our products for a long time, and to make repeat purchases. For such objective, selected topic of investigation is an evaluation of potential market region for market development for a mid-sized automotive manufacture within preliminary research.

How it adds values to the organisation?

Because that potential market can cope with current challenge towards solution.

As a facing challenge in Japan, there is the impact of minor aging and population decline, while the automotive industry is in a chronic shortage of manpower. On the other hand, looking at emerging countries, there are lot of young generation who can be good candidate for compensate the shortage of capable technicians once we can investigate them as new manpower.

How it suits the timeline of the project?

Timeline is set initially 3 months of investigation, but such timeline should be updated in accordance with market/technical/labour situation. This investigation is limited within preliminary research before field survey in some candidate regions. Before field survey we should specify why we can go to such region by comparing pros or cons between Japan and the selected regions.

Ease of access to information:

For preliminary research, we can go to National Diet Library in Japan, Japan External Trade Organization, United Nations iLbrary data base.

Answer 1.2:

Project aim: Identify potential production and sales sites in India as prospective venue for Sport Utility Vehicle ("SUV") acceptanceto find a projection of production sales (up to final order delivery and payment by the customer)

Investigation is finding potential customer growth, the procurement potential, lead times, and costs by examining the elements required for sales and production. It is also an important factor to consider whether there is any subsidy of the local government when creating a factory. The presence of a local component manufacturer, distance from the port, and time to improve worker quality is a matter of consideration.

Brainstorm how information from resources can help us get started and find customers.

If market is prospering and glowing, we can consider to measure how long it will go through factory construction and start selling, as well as sales prospects and cost recovery periods, and present reports on the market to management (customer needs, reduced total delivery time, cost savings, and so on) as next level of project.

Scope and Objective of this project: is feasibility study of potential plat place, especially business continuality as production line, especially in India as prospective venue for SUV in accordance with acceptance survey.

Complexity and uncertainty of project scope: is how we can collect data and information regarding market, customers, suppliers, infrastructures and government support and restrictions.

In next project it needs to consider target market, tax regime, worker protection rules, salary range, political risk in high level selection. But, we should fine any benefit to start SUV business there at first and compare such benefit and any complexity.

The objective of feasible study is to make decision for further investigation for finding any business start plan there.

Because of limited current capability of study, feasibility study will be supported by a research firm for collecting voices from stakeholders at first.

Through the research firm, a mailing survey will be conducted for 100 eligible stakeholders (ex. Customers as SUV buyers), further based on the cooperation of local supporters. The answer method can be either paper survey + a WEB survey from the QR code. The question of SUV buyers includes the motivation for buying, the comfort of using SUV cars, whether to continue to use them in the future, or do you recommend them to others, etc.

Challenge is if we can collect surveys from buyers successfully so we need close communication with stakeholders, for asking them to support survey.

There are 4 key objectives with sub sub-objectives for each key as below.

1. Research of customer satisfaction
   1. to identify satisfaction or dissatisfaction of products from current SUV users
   2. to identify any customer feedbacks for future SUV
2. identification of challenge from suppliers
   1. to find the capability to supply with necessary quality and quantity
   2. to find venders near to our production place
3. Self business continuity
   1. to find qualified young workforce
   2. to find capable technicians
   3. to find good banks to support fundings
4. Government Support
   1. to avoid corruption from bribery
   2. to get aid of subsidy

JUSTIFICATION: This project is limited to considering the construction of the first overseas plant. This is because the aim is to consider feasibility and can't be done by starting at scale because there is also a possibility of business failure. Once the survey is complete, best practices can be shared as needed and applied to the next implementation. If we can use the technology developed in Japan with a rich local workforce and sell it locally or nearby, you won't have to shut down production and sales activities, even if you can't export far from your local plant, even under the restrictions of Corona.