Is Marketing Necessary? More than 50 years ago, the social critic Vance Packard wrote, "Large-scale efforts are being made, often with impressive success, to channel our unthinking habits, our purchasing decisions, and our thought processes by the use of insights gleaned from psychiatry and the social sciences. "The economist John Kenneth Galbraith charged that radio and television are important tools to accomplish this manipulation of the masses Because consumers don't need to be literate to use these media, repetitive and compelling communications can reach almost everyone Do you agree? Argue for both the sides