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Is marketing orientation equally important for B2B firms? Justify please. Outline the various options open to B2B marketing managers who are seeking to strategically reposition

Is marketing orientation equally important for B2B firms? Justify please. Outline the various options open to B2B marketing managers who are seeking to strategically reposition their firm's brand in the minds of organizational customers. Illustrate your views in the context of a firm of your choice.

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