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is measured in terms of customer loyalty and the customer's willingness to pay a premium for a product or service a . Brand equity b
is measured in terms of customer loyalty and the customer's willingness to pay a premium for a product or service
a Brand equity
b Competitive advantage
c Differentiation
d Loyalty
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Operations Management For MBAs
Authors: Jack R. Meredith, Scott M. Shafer
5th Edition
1118369971, 978-1118369975
