Question
Is Nike advertising trying to influence the evaluation ratings or the belief ratings in the ATO model of consumers' attitude toward Nike? What attribute of
Is Nike advertising trying to influence the evaluation ratings or the belief ratings in the ATO model of consumers' attitude toward Nike? What "attribute" of the product is the focus of Nike's attempt to affect consumers' attitude toward Nike?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
