IS ONLY ONE QUESTION

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How would you describe the structure of the travel industry? Hint: Examine the market shares above in the context of the definitions in the 'INTRO Strategy' Sheet. Let us analyze the strategic levers presented in the 'INTRO Strategy' Sheet that have strategic implications to this travel industry. Which company appears to have had the first mover advantage? A second competitive change occurred when an innovative offering was launched in Europe to market hotel rooms from small mom-and-pop and independent boutique hotels. Most of these hotels were too small to own and manage their own websites at the time this online travel marketplace launched. This fostered a boom in demand for independent (non-chain) small and boutique hotels, a heretofore fragmented and underserved market and Disrupted the online travel agencies a second time. Looking at the growth and market share from 2007-2012, which company was the driver of this new competitive change? Below is an EXHIBIT examining size versus growth for the travel industry. EVUIDIT. Cian and Grauth Cammarionan pppening to market share? Ready x Accessibility: Investigate