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Is price an indicator of value? Why/ why not? What does price say to customers? Now think again - is price really an indicator of

  1. Is price an indicator of value? Why/ why not? What does price say to customers? Now think again - is price really an indicator of value? What do you think?

Go to http://www.forbes.com/sites/panosmourdoukoutas/2013/09/27/a-strategic-mistake-that-haunts-j-c-penney/#4e8c80f53a6c

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