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is purposeful, specifying what an organization wants to accomplish in the larger environment. a . marketing strategy b . mission statement C . marketing objective
is purposeful, specifying what an organization wants to accomplish in the larger environment.
a marketing strategy
b mission statement
C marketing objective
d market portfolio
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Strategic Management Formulation Implementation And Control
Authors: John A Pearce , Richard B Robinson Jr
9th Edition
0072980079, 978-0072980073
