Question
Is SK-II capable of becoming a global brand inside Proctor & Gamble's global operations? Why do you think that is?
Is SK-II capable of becoming a global brand inside Proctor & Gamble's global operations? Why do you think that is?
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Crafting And Executing Strategy Concepts And Cases
Authors: Arthur A. Thompson Jr, Margaret Peteraf, John E Gamble And A. J. Strickland
22nd International Edition
9781260565744
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