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Is sustainability an important piece of a company's overall marketing strategy? Why or why not? What are some ways that companies can incorporate sustainability into
- Is sustainability an important piece of a company's overall marketing strategy? Why or why not?
- What are some ways that companies can incorporate sustainability into each of the four Ps of marketing?
- Select a company and discuss its sustainability initiatives.
any company would do
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
