Is the change in advertising likely to be long term? Why? What impact did the new sales have on G&A (General & Administrative)? Why? Are total operating expenses up or down as a percentage? What impact does the change in operating expenses have on the bottom line? Is income from operations up or down ($ & %)? Is total other a significant dollar amount? Percentage increase? Look at the amount of taxes paid. Why is the change so significant? Compare the increases in sales to the increase in profit after taxes. Was it worth it from an operations point of view? From the stockholders point of view