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Is the Company's competitive position stronger or weaker than key rivals? - Correct mode/theory application (Competitive strength assessment tool utilized). - Accurate list, measurements and

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Is the Company's competitive position stronger or weaker than key rivals? - Correct mode/theory application (Competitive strength assessment tool utilized). - Accurate list, measurements and aeightings of industry key success factors (supported by research). - Appropriate nting of company relative to competitors (supported by explanations and research). - Appropriate comprehendive evaluation made

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