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Is the marketing mix (4Ps) selected by Frank Lockfeld sufficient to assure success for the Calambria Olive Oil Company? Is there a viable market segment
Is the marketing mix (4Ps) selected by Frank Lockfeld sufficient to assure success for the Calambria Olive Oil Company?
Is there a viable market segment for high quality California olive oil?
How many gallons of olive oil should Frank order for 1994?
What should you do with the remaining oil in 1994 if all that you ordered is not used?
Please go on the link for the case: https://drive.google.com/file/d/1hdBJf_WRmeTCNbobtX-wmDcaM74B5yQV/view?usp=sharing
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