is the opportunity presented in this case worth 3. Conduct an environmental and internal resource andly undertaking? When and why should a personal interest for TraderWalla. Use the analyses to suggest if the case be treated as an opportunity? opportunity is worth pursuing. What are some of the initial challenges Ramesh might 4. What key information would Ramesh need to make a face in launching his idea into a business? How can TrailerWalla business plan fundable? Ramesh overcome those challenges