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is the process of building and maintaining profitable relationships with customers through the delivery of superior value and satisfaction to customers. An integrated marketing program.
is the process of building and maintaining profitable relationships with customers through the delivery of superior value and satisfaction to customers.
An integrated marketing program.
Customer relationship management
Customer engagement
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ISE Operations And Supply Chain Management
Authors: F. Robert Jacobs, Richard B. Chase
16th International Edition
1260575942, 978-1260575941
