Question
Is there a difference between a $5,900 Loro Piana vicuna sweater and a $150 cashmere sweater from L.L. Bean? Have you ever purchased a higher
Is there a difference between a $5,900 Loro Piana vicuna sweater and a $150 cashmere sweater from L.L. Bean? Have you ever purchased a higher priced product or service because you thought the quality was better than that of similar, lower priced product or service? What was product or service? Do you believe you made a rational choice?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
