Is this word for word plagiarism paraphrasing plagiarism or not plagiarism discussions that look like the result of smart strategic thinking, instead, be attributed to a culture that values opportunistic experimenting in intentional shapes. Cullins and Poore two $2002$ point to their surprise at finding that many of the visionary companies that they researched made some of their best moves not by detailed planning, but rather by experimentation trial and error, opportunism and quite, literally accident page $141$