Is venturing into physical space a wise move to aid Depop's community development and brand awareness in the United States, or could it represent a costly diversion from their core activity of running a digital marketplace and scaling the online transactions through growing their user base? 2 If physical spaces were to prove a key element of the growth and market penetration strategy, what should the customer value proposition be? What should the spaces look like? What cultural and retail-based experiences could they host and curate, and how could they bridge the gap between online and offline and reach a wider audience?