Is your marketing green? This is an important idea to keep in mind when selecting where you shop and who you shop with. The section went on to say, "When Walmart noticed that some packaging led to waste, it required its toy suppliers to trim one square inch of packaging from their lines and reduce packaging by 3,500 tons. In addition, Walmart is taking these green initiatives overseas. For example, the company is working with the Chinese government to ensure that suppliers from that country comply with Chinese environmental laws and regulations".Now Walmart is a huge retailer and many think that they can afford to go green, butallof us can make a difference in our shopping choices.

In your view, how does going green impact our marketing?