isa Jennings thought that at long last, her company, Assurance Technologies, was about to win a major contract from Sealgood Instrume iealgood, a maker of precision measuring instruments, was sourcing a large contract for component subassemblies. The contract that Lssurance Technologins was bidding was worth at least $2.5 million annually, a significant amount given Assurance's annual sales of $30 million. Her team had spent hundreds of hours preparing the quotation and felt they could meet Sealgood's requirements in quality, cost, delivery, part standardization, and simplification. In fact, Lisa had never been more confident about a quote meeting the demanding Troy Smyrna, the buver at Sealgood Instruments responsible for awarding this contract, called Lisa and asked to meet with her at his office t discuss the specfics of the contract. When she arrived, Lisa soon realized that the conversation was not going exactly as she had expected. Troy informed Liso that Assurance Technologles had indeed prepared a solid quotation for the contract. However, when he visited Assurance's facilly earlier on a prequalifying visit, he was disturbed to see a significant amount of a competitor's product being used by Assurance. Troy what a crurance cosind do to miniesing part plans and designs to a company that clearly was linvolved with a competitor. When Lisa asked, competitor' 5 cauiprient and used Seals uneasiness, Troy replied that he would be more comfortable if Assurance no longer used the Bollars worth of equigment. Unfazed, Troy simply askent instead. Lisa responded that this would mean replacing several hundred thousand think ond that slye would get back to Troy in a day or so. After carchaly reading Case study A1 and performing a thorough review of relevant literature, you will be assuming the persona of Ms. Audrey Willams, a Supply Chailn Consultant whose services have been retained by Assurance Technologies. Ms. Llsa Jeninings, CEO, Assurance Techinologies, has roached out to you and anpraised you of the situation. M . you may want to consider how you wess letter directed to the attention of Ms. Jenings. In preparation for drafting your response letter, want to consider hiow you would respond to the following questions: - Is the briver at Sealgood verstris unethicil behovlars? behavion Why is it coon instruments, Mt. Feto Sigs practicing a certain type of unethical behavior? If so, what is the term for this What doliars worth of equiponent to win Sealgood's contract? what are the These questions are not trtendied to be ant ofove circuinstances? VIEW ADDIIIONAL sampies/lesources for successful complecise of activity unider the Help section belory
