Isaac owns a shoe company and designs shoes for his clients. Isaac wants to devise a trademark that will provide him with the strongest possible legal

protection. Isaac decides to use and register the trademark "Jabberwocky." Will this trademark give Isaac strong legal protection?

No$,$ because "Jabberwocky," as a trademark for shoes, is an example of a generic term because it is also the name of a poem, and generic

terms are never protected.

Yes, because "Jabberwocky," as a trademark for shoes, is an example of name with a secondary meaning, due to the poem by the same name,

and as such, gives Isaac strong legal protection.

Yes, because "Jabberwocky," as a trademark for shoes, is an example of a fanciful or arbitrary trademark and so gives Isaac strong legal

protection.

No$,$ because "Jabberwocky," as a trademark for shoes, makes no sense and will cause confusion for consumers.