iSeeit! Video Case: The Communication Process

Consumers are inundated with thousands of promotional messages a day. In order for a firms message to stand out, marketers must understand the communication process. This activity is important because the ability to effectively communicate a marketing message is the difference between success and failure.

The goal of this activity is to illustrate how a firm effectively uses the traditional communication process to reach potential customers. See this in action at Kind Care in the video that follows.

Kind Care Nursing School is reaching out to potential students via a texting campaign. Gabby is one of these students. In this communication exchange, Kind Care represents the

Multiple Choice

• receiver.

• channel.

• sender.

• decoder.

• noise.