ISFM-300 Case Study, Stage 1: Business Environment Analysis Before you begin this assignment, be sure you: 1. Have completed all previously assigned readings, particularly those assigned in Week 1 of the class 2. Read the \"Kelly's Salon Case Study" and review the \"Walmart Example.\" Purpose of this Assignment This assignment gives you the opportunity to apply the concepts of the Porter Five Forces model to a specific business, explain and support an identified a strategy for competitive advantage for Kelly's Salon, and analyze the identified business process that could be improved with the use of technology. This assignment specifically addresses the following course outcomes to enable you to: Overview of Business Environment Analysis for Kelly's Salon Kelly's Salon has been in business since 1995 and has seen an increase in competition from a variety of competitors, as described in the Case Study. With the news that a Hair Cuttery is likely to open only five miles away, Kelly, the owner of Kelly's Salon, is concerned and has begun analyzing her situation and what could be done to remain competitive in this changing environment. She has recognized that scheduling her employees and her customers is causing her problems, and she thinks she should focus on that first, as it is fundamental to her business. Kelly also believes that there must be a technology solution that could help her run her salon, but she has no idea where to start. You are a Systems Analyst, and Kelly has asked you to help her with determining how she can improve her business. Kelly has requested, specifically, that you verify and provide added support to her own analysis that has resulted in the identification of a Strategy for Competitive Advantage and a Business Process for Improvement. This will be the basis for defining business and systems requirements for an IT solution. This Strategy and IT Solution will help to bring Kelly's Salon into the 21st century and take advantage of current technology. You will analyze her business environment using Porter's Five Forces Analysis. Then, you will use the results of that analysis to explain how it supports Kelly's Strategy for Competitive Advantage, and the business process that she selected for improvement through the use of technology. It is important to note that a business owner has many areas where improvements can be made, such as: staff, building facility, supplier agreements, advertising, etc. There are also many possible solutions that could improve the business strategy and processes. Since time and costs are involved, the owner should address basic problems first in choosing the strategy and which processes to improve. (Consider a lemonade stand; while it would be nice to have a chair to sit behind a table to serve the lemonade to customers, that is not crucial; however, having lemonade and cups are crucial to the business.) A second important concept for this class is that, among all the ways that competitive advantage and processes can be improved, the focus is on information technology solutions. In your role as a Systems Analyst, you will be supporting Kelly's selected strategy and process for improvement, and proposing an appropriate IT solution. This work begins with an analysis of Kelly's Salon using the Five Forces Model. 7/8/2016 - Rev 1 1|Page ISFM-300 Stage One Case Study Five Forces Analysis: You know that Michael Porter's Five Forces Model is a useful tool for analyzing a business. The Model is used to help understand the importance of the five competitive forces and determine a strategy to develop and maintain a competitive advantage. The Five Forces are described and discussed in Chapter 7 of the e-textbook. They are: Buyer Power Supplier power Threat of substitute products or services Threat of new entrants Rivalry among existing competitors Strategy for Competitive Advantage: After reviewing Porter's Generic Strategies for competitive advantage, as shown in the table below, Kelly has decided on the Cost Leadership Strategy because she wants to provide a variety of services at a cost that is lower than her competitors and thereby attract more customers. She knows that she can offer lower costs than the Hair Cuttery that is opening nearby, but she will need to make some improvements to do that. Target Scope Advantage Low Cost Product Uniqueness Broad (Industry Wide) Cost Leadership Strategy Differentiation Strategy Narrow (Market Segment) Focus Strategy (low cost) Focus Strategy (differentiation) Business Process: Following a Five Forces Analysis and selection of a strategy for competitive advantage, the next step is to identify a process for improvement that will support the strategy and provide the most benefit, and position the business for future improvements. While there are several areas in need of improvement, Kelly has decided that Customer and Employee Scheduling is the most important process to be improved. In your role as Systems Analyst, Kelly wants you to provide solid justification for the strategy for competitive advantage and the business process that she has selected, and help her determine if an information technology solution can help. Assignment: Kelly's Salon Stage 1: Create a document that includes: I. Introduction 11/1/2015 Rev 2 ISFM-300 Case Study, Stage 1: Business Environment Analysis 2|P a g e Brief introduction providing the background of the case, why you are writing and what is to come in your paper. This should only be 3-5 sentences. II. Five Forces Analysis Perform a Porter's Five Forces analysis for Kelly's Salon, addressing each of the five forces in two or three sentences. For each of the five forces, your analysis should include: Explanation of the force and what it means to Kelly's Salon Assessment of the force's impact (Positive, Negative or Neutral) on the business A statement as to whether it should affect Kelly's strategy for a competitive advantage (yes or no). You will copy the table below into your paper and use it as the framework for this analysis. FIVE FORCES ANALYSIS FORCE EXPLANATION (Minimum 2 good sentences) IMPACT (POSITIVE, NEGATIVE, or NEUTRAL) AFFECT STRATEGY? (YES/NO) BUYER POWER SUPPLIER POWER THREAT OF SUBSTITUTE PRODUCTS OR SERVICES THREAT OF NEW ENTRANTS RIVALRY AMONG EXISTING COMPETITORS [Note] Do not identify solutions or things that Kelly should do to address the force's impact. (The idea is to simply identify an assessment of the impact and if the force will affect Kelly's Salon's Strategy for Competitive Advantage.) III. Justification of Selected Strategy for Competitive Advantage IV. Explain how Kelly's selected strategy for competitive advantage - Cost Leadership Strategy -- is justified and supported by the Five Forces Analysis. Relate the strategy back to each of Porter's five forces discussing the impact of the strategy based on your assessment of the force (positive, negative, or neutral). Business Process 11/1/2015 Rev 2 ISFM-300 Case Study, Stage 1: Business Environment Analysis 3|P a g e Explain how the process Kelly has identified to be improved - Customer and Employee Scheduling -- is related to and supports the strategy for competitive advantage Kelly selected. Explain generally how a technology solution could help improve the process. (Do not provide any specific solution.) References: Provide at least one external resource in your paper on an area of your choice. Note that two or more external resources are required for maximum points. An external resource is a resource other than those provided in the class or textbook. Incorporate a properly formatted APA citation in the text of your document. Then, place an APA style reference page at the end of your document. Formatting: For academic writing, the writer is expected to write in the third person. In third person, the writer avoids the pronouns I, we, my, and ours. The third person is used to make the writing more objective by taking the individual, the \"self,\" out of the writing. This method is very helpful for academic writing, a form in which facts, not opinion, drive the tone of the text. Writing in the third person allows the writer to come across as unbiased and thus more informed. Write a short concise paper: 2-3 double spaced pages of content; table entries for the Five Forces analysis should be single spaced. Use at least one external resources with APA formatted citation and reference. Include a title page and a reference page. Compare your work to the Grading Rubric below to be sure you have met content and quality criteria. Submit your paper as a Word document, or a document that can be read in Word. Your submission should include your last name first in the filename: Lastname_firstname_Stage_1 GRADING RUBRIC: The "right" and "wrong" answers have to do with whether or not you correctly incorporated the course vocabulary and concepts from the textbook to support your choices and have addressed all parts of the assignment. ISFM-300 Case Study, Stage 1 Rubric: Business Environment Analysis 11/1/2015 Rev 2 ISFM-300 Case Study, Stage 1: Business Environment Analysis 4|P a g e 90-100% Far Above Standards Criteria Five Forces Analysis 80-89% Above Standards 60-69% Below Standards < 60% Well Below Standards 41-45 Points 36-40 Points 31-35 Points 27-30 Points 0-26 Points Analysis covers all 5 forces, explaining them and their impact on the business in the case study (Positive, Negative or Neutral) and whether it should affect the strategy (Yes/No); and strongly demonstrates understanding of course vocabulary and concepts, analysis and critical thinking. Analysis covers all 5 forces, explaining them and their impact on the business in the case study (Positive, Negative or Neutral) and whether it should affect the strategy (Yes/No); and demonstrates understanding of course vocabulary and concepts, analysis and critical thinking. Analysis covers all 5 forces, explaining them and their impact on the business in the case study (Positive, Negative or Neutral) and whether it should affect the strategy (Yes/No). Minimal use of course concepts and vocabulary. Analysis covers 14 forces, and/or lacks explanations and/or strategy; may be lacking in demonstration of understanding of course concepts, analysis, and/or critical thinking. Analysis not included, or does not address many of the 5 forces. 14-15 Points 12-13 Points 0-11 Points The selected strategy for competitive advantage is supported based on the explanation of the Five Forces Analysis of the business and explained demonstrating some understanding of course vocabulary, concepts, analysis and critical thinking. The selected strategy for competitive advantage is not adequately supported based on the explanation of the Five Forces Analysis of the business, does not come from analysis of the Case Study, and/or is lacking in demonstration of understanding of course vocabulary, concepts, or analysis. 16-17 Points 18-20 Points Justification of Selected Strategy for Competitive Advantage 70-79% Meets Standards The selected strategy for competitive advantage is exceptionally well supported based on the explanation of the results of the Five Forces Analysis of the business, and is fully explained demonstrating a strong understanding of course vocabulary, concepts, analysis and critical thinking. 11/1/2015 Rev 2 The selected strategy for competitive advantage is well supported based on the explanation of the Five Forces Analysis of the business and is adequately explained demonstrating understanding of course vocabulary, concepts, analysis and critical thinking. Possible Points No analysis and/or discussion of strategy for competitive advantage selected is provided or little effort is shown. ISFM-300 Case Study, Stage 1: Business Environment Analysis 5|P a g e 45 20 8 Points 7 Points 6 Points 0-5 Points The explanation of how the selected business process is related to and supports the strategy for competitive advantage and the explanation of how technology could improve the process are clear and complete; and demonstrate a good understanding of course vocabulary, concepts, analysis and critical thinking. The explanation of how the selected business process is related to and supports the strategy for competitive advantage and the explanation of how technology could improve the process are both provided; and demonstrate an understanding of course vocabulary, concepts, analysis and critical thinking. The explanation of how the selected business process is related to and supports the strategy for competitive advantage and the explanation of how technology could improve the process may not both be provided, or may not be clear or relevant; and may demonstrate a lack of understanding of course vocabulary, concepts, analysis and critical thinking. The explanation of how the selected business process is related to and supports the strategy for competitive advantage and the explanation of how technology could improve the process are not provided; or little effort is shown. 8 Points 7 Points 6 points 0-5 Points Two or more sources other than the textbook are incorporated and used effectively. Sources used are relevant and timely and contribute to the analysis. References are appropriately incorporated and cited using APA style. At least one source other than the textbook is incorporated and used effectively. Source(s) are relevant and contribute to the analysis. References are appropriately incorporated and cited using APA style. At least one external resource used and properly incorporated into the text. Reference is cited using APA style. A source other than the textbook may be used, but is not properly incorporated or used and/or is not effective or appropriate and/or is not relevant or timely; and/or does not follow APA style for references and citations. 14-15 Points 12-13 Points 10-11 Points 9 Points 0-8 Points Report is very well organized and is easy to read. Very few or no errors in sentence structure, grammar, and spelling; doublespaced, written in third person and presented in a professional format. Report reflects effective organization; has few errors in sentence structure, grammar, and spelling; doublespaced, written in third person and presented in a professional format. Report has some organization; may have some errors in sentence structure, grammar and spelling. Report is double spaced and written in third person. Report is not well organized, and/or contains several grammar and/or spelling errors; and/or is not double-spaced and written in third person. Report is extremely poorly written, has many grammar and/or spelling errors, or does not convey the information. 9-10 Points Process to Improve The explanation of how the selected business process is related to and supports the strategy for competitive advantage and the explanation of how technology could improve the process are clear, complete and convincing; and demonstrate a strong understanding of course vocabulary, concepts, analysis and critical thinking. 9-10 Points External Research Report Format 10 No external research is incorporated or reference listed is not cited within text. TOTAL Points Possible 11/1/2015 Rev 2 10 15 100 ISFM-300 Case Study, Stage 1: Business Environment Analysis 6|P a g e