istorting and twisting language meaning in an effort to manipulate.

narrative manipulation

double speak

double trouble

biases

A persuasive technique that is related to status, ego, and sensual feelings.

rational appeal

emotional pitch

emotional appeal

empathetic appeal

Characteristic of a product or service; to be effective, must be translated by marketers into warm feelings and reader benefits.

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benefit

tools

feature

value

A method of decentralized management, in which authority and decision-making are distributed among self-organizing teams rather than resting on a management hierarchy.

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empowerment

autocracy

heirarchy

holocracy

A way to build the audiences interest by showing readers and listeners how a request will benefit them indirectly, such as the ability to help others.

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indirect benefits

indirect valuation

indirect appeal

indirect support