It all began in 1997- about the same time Geely made its entry into the automotive industry. Chairman Eric Li made an analogy: a company is like a communications tower – for it to grow higher, the foundation must first be solid and stable, and the foundations of a company is its workforce. Shortly after this, he founded what is now known as the Zhejiang Economic Management College.

 

Geely’s first full-blown university was founded as early as 1999. Known as the Geely University of China, it is a research-driven establishment with international ties. Recently relocated from Beijing to a brand new state-of-the-art campus in Chengdu, it organically integrates professional education with liberal education, endowing students with an interdisciplinary outlook with good humanistic, physical, and psychological qualities. Its goal ultimately is to train winners of the future.

 

After the success of its first university, Geely formed the Sanya University in 2005. One if its main features is its multi-cooperation platform, in which it cooperates with first-class universities, corporations, government agencies and societies, including the famed Peking and Tsinghua Universities of Beijing. It also promotes international exchange and was the first to serve the Belt & Road Initiative by establishing the world’s first Silk Road business school.

 

The Xiangtan Institute of Technology, which was successfully converted to an independent public institute in 2020, attaches importance to industry and technology, with specific focus on new engineering and new business. Its aim is to cultivate application-oriented talents who can one day lead socio-economic development and business revolution.

 

The average employment rate among Geely’s graduates is around 95% and while many are employed directly by Geely, others decide to go elsewhere, using their knowledge in a number of industries. After all, Geely’s goal in branching out in to the field Education was never just to create a massive talent pool for the Geely Group, but to nurture talents that will lead both industry and the world well into future.

 

Required:

Develop a Balanced Scorecard for Geely University by listing two (2) initiatives and two (2) measures for each perspective.