It costs a lot more money to get a new customer than it does to keep a customer. How can a company build loyal customers? Use an example such as a car company or lawn maintenance service in supporting your answer.

Hint: Your answer needs to be based on the information provided in the course not your own experience.

Referent: Loyal customers will buy only certain brands and shop at certain stores, and they include no other firms in their evoked set.

Building Loyalty

1.Customer Support - separate phone number.2.Loyalty Programs that reward customers for repeat purchases.3.Referral Marketing - offer incentives to share the brand.4.Advocate Marketing - allow customers to encourage others to experience the brand - social media.

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