It has been Mei's dream to open a bakery, and while she has experience in making all types of baked goods, she always gets rave reviews for her hand$-$decorated cakes. So$,$ rather than open a bakery that offers a wide variety of baked goods, Mei has decided to open a specialty cake shop to cater to that market only. This is an example of

Multiple Choice

limited marketing.

market fragmentation.

repositioning.

market segmentation.

mass marketing.