It has been said that the most thoughtful analyses of why stakeholder management might be related to corporate performance in due course resort to normative arguments in support of this view. There are those who thus suggest that the decisive justification for the stakeholder theory is to be found in its normative foundation which is concerned with supplying and justifying a coherent moral system of thinking and judging; In any event, the most conspicuous alternative to the stakeholder theory (i.e., management serving only the shareholders as per Milton Friedman's theory of profit maximization) is morally unsustainable. Discuss the above statement and suggest what you believe to be the role of shareholders and investors in an organization and state how you would deal with them as you seek sustainability.