It has now been 3 years since Burnin' Rock was launched, and after a shaky start in the introduction stage, the product appears to be entering the maturity stage of the product life cycle. Product sales remain strong, but many competitors have entered the market. The Vice President of Marketing stops by your office and asks how you plan to sustain Burnin' Rock's market growth. Select an option from the choices below and click Submit. Continue to grow sales by finding new users and new market segments for Burnin' Rock. Rebrand completely, changing the name so it seems like a brand new product. Reduce advertising expenditures to a minimal level to shrink expenses