IT IS A BUSINESS PLAN "FOR CHAT BY THE BAY COMPANY". THE COMPANY IS TRYING TO SET UP 1 FOOD TRUCK TO SELL SOME SOUTH INDIAN AND PUNJABI MENU AT THE BAY IN VANCOURVER BC, CANADA. WE NEED MARKET STRATEGIES FOR THE COMPANY LIKE

INTRODUCTION - EXPLAIN THE MARKETING PLAN. STATE TARGET MARKET SEGMENTS WE WISH TO PENETRATE, PLANS TO ACHIEVE IT AND TIME HORIZON TO GET THERE

MARKETING MIX - EXPLAIN THE ACTIVITIES THAT WILL BE DONE TO REACH OUR CUSTOMERS ( USE THE 7Ps PRODUCT, PRICE, PROMOTION, PEOPLE, PROCESS AND PHYSICAL ENVIRONMENT)

DISTRIBUTION CHANNELS - EXPLAIN HOW WE WILL DISTRIBUTE OUR PRODUCTSTO OUT CUSTOMERS (DIRECT, INTERNET, MIDDLEMEN, STORE ETC)