It is a unique time in history for many reasons. Companies, who are already challenged by Corona virus, have faced a decision on whether or not the speak out about racial injustice. What do you think goes into a decision like this one for a marketing department? Take a look at this article on the topic, would you say there is anytime in history similar to what is happening now? What did corporations do in the past?

https://www.nytimes.com/2020/05/31/business/media/companies-marketing-black-lives-matter-george-floyd.html