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it is about Marketing and buissenes plan. 7:04 PM Sun Jan 9 52% Choice Roadhouse King Sandwich of King burger business and explain question CUSTOMER-CURRENT
it is about Marketing and buissenes plan.
7:04 PM Sun Jan 9 52% Choice Roadhouse King Sandwich of King burger business and explain question CUSTOMER-CURRENT MARKETING PLAN 1-Description of Current Market Target 2-Psychographics: Lifestyle, Values/Atitudes, Birth Cohort 3-Demographics Age, Gender, Income, Ethnic 4-Geographics: Urban, suburban, rural 5-Product Use Statistics 6-Consumer Profile-prepare one for your chosen product 7-Who are your current competitors! Direct Competition? Indirect Competition? Foreign? Multinational? 8-Market Share Statistics: Competitive Advantages? Loyal Customers? Unique Selling Position (USP)? Selling to Niche Market? 9-List Relevant Sustainable Competitive Advantages 10-List Relevant Non-Sustainable Competitive Advantages 11-Explain what it does for price and service convince competition? 12 Discuss relevant direct channels? Discuss relevant indirect channels-importer, wholesaler, retaler? Discuss relevant specialty channels-vending machine, telemarketing, catalogue, e-Commerce? 7:04 PM Sun Jan 9 52% Choice Roadhouse King Sandwich of King burger business and explain question CUSTOMER-CURRENT MARKETING PLAN 1-Description of Current Market Target 2-Psychographics: Lifestyle, Values/Atitudes, Birth Cohort 3-Demographics Age, Gender, Income, Ethnic 4-Geographics: Urban, suburban, rural 5-Product Use Statistics 6-Consumer Profile-prepare one for your chosen product 7-Who are your current competitors! Direct Competition? Indirect Competition? Foreign? Multinational? 8-Market Share Statistics: Competitive Advantages? Loyal Customers? Unique Selling Position (USP)? Selling to Niche Market? 9-List Relevant Sustainable Competitive Advantages 10-List Relevant Non-Sustainable Competitive Advantages 11-Explain what it does for price and service convince competition? 12 Discuss relevant direct channels? Discuss relevant indirect channels-importer, wholesaler, retaler? Discuss relevant specialty channels-vending machine, telemarketing, catalogue, e-Commerce Step by Step Solution
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