It is believed that in order to increase brand equity, a business must work towards promoting brand awareness, brand association, brand perceived quality, and brand loyalty. With these factors, the company is able to create a positive brand equity (customers willingly pay a high price for its products, even though they could get the same thing from a competitor for less). However, in order for the dimensions to have an impact on brand equity, the consumers must consider the product category of relevance. Based on the read research, what are the dependent variable(s)? O A. Brand loyalty OB. Not mentioned in the case O C. Brand Equity OD. Brand purchase OE Brand awareness, brand association, brand perceived quality, and brand loyalty