It is crucial for a business to understand what the product they are selling is and what the values and goals of ACA Travel Agency are. Knowing the product(s) sold will affect where ACA Travel Agency should be located, what distribution channels it should use, who the customers are and/or could be and its marketing advantages or disadvantages in comparison to its competitors. ACA Travel Agency's values, core beliefs and standards will determine not only the product, but ACA Travel Agency's customer focus and sales techniques employed.

Requirements:

Using the information from the ACA Travel Agency Business Plan (available on e-library) as background, plus using search engine(s) to research online similar industry examples you must submit a written response which outlines the following in 300-500 words;

Clear and concise description of ACA Travel Agency's core values

Mission Statement

Vision Statement

3 short term goals (1-3 year)

3 long term goals (5-10 year)