It is difficult to think about marketing today without considering the opportunities created by mobile technologies. This article discusses limitations and challenges, developing a mobile-friendly website, mobile marketing tactics, privacy issues, and emerging trends among other issues.

http://www.onebusiness.ca/sites/default/files/MEDI_Booklet_Integrating_Mobile_accessible_E_final.pdf

Can you make a case for integrating aMobile strategy with a marketing strategy?

Please provide reference for further research.