It is forbidden to use Coca Cola, Pepsi Cola, McDonald and Microsoft.

1. Name of the selected company and a brief history of it, no more than two pages.

2. Describe the company's target market. It is important to select a product from the portfolio of the company and refer to that to talk about the consumer.

3. Marketing mix, each of the p's product. The variables that an organization controls and manipulates to satisfy its customers.

4.Segmentation: Variables that the company uses to divide its market.

5.Positioning: Place that product occupies in the mind of the consumer.

6. Based on your best judgment, make an assessment of that company regarding its application of the concept of marketing