It is important in Marketing that businesses know how the marketplace feels about their products or services. A word that is spoken throughout the marketplace is value. If customers do not see nor feel if a business has products or offer services that have good solid value. Then, customers will not buy from that business. Value could be said is when a person gets more out of something than what they initially put into that something. For example, if you bought a car for $20,000 and drove that car for more than 15 years buy taking good care of the care. Then that person truly has gotten their value out of the car.

1. What is the product of a technical college? (Be careful, the product is not what the school offers, but what the school offers as seen through the eyes of students).

1. Which is the better product, what you get at atechnical college, or what you get at a university or state college?

1. How can you make the product better here at Columbus Technical College? (Make people think it is better).

1. Is a better quality product perceived as a better product by consumers?