It is important that your media goals are reached by ensuring that the correct media and media vehicles are chosen. Most of the advertising budget is spent on media, so it is essential that you use Appendix Number Two to work within your budget and to use the advantages and disadvantages of each media vehicles to reach the target market.

You are going to develop media requirements for a computer (Use a computer that you are familiar with). Choose three media from Appendix No.2 that you believe are appropriate.