It is important to have a structured digital marketing plan, because this will help you to identify, assess and select appropriate marketing opportunities and strategies for the SMME. Assume the role of the digital marketing specialist for the SMME. Here are your tasks:

SEO: Draw up a proposal for the SMME to explain and motivate, with practical examples, how it can use on-page and off-page techniques (at least five) to enhance the searchability of its website.