It is in the maturity stage of the product life cycle that are industry profits are typically the highest. Why?

Group of answer choices

prices are rising faster than product costs

this statement is false - profits are highest in the growth stage

advertising expenses have gone down as has the number of competitors

only customers desperate for the product remain, and they pay a high price

Sara Lee makes and markets fruit pies for sale under its own brand. This branding strategy is known as ___________.

Group of answer choices

multibranding

multi-product branding

private label

manufacturer branding