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It is interesting to see how some of the segments intersect P&G, such as health conscious consumers and tweens/kids. Do you think that for such
It is interesting to see how some of the segments intersect P&G, such as health conscious consumers and tweens/kids. Do you think that for such situations, they could use and undifferentiated targeting strategy, or do you think that there are enough differentiating factors to use a different strategy?
And give the citations too.
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