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it is marketing Khalil Mahmoud and his 4 brothers started Mahmoudco Group 15 years ago. Today, they own a trucking company called Mahmoud Co Trucking,

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Khalil Mahmoud and his 4 brothers started Mahmoudco Group 15 years ago. Today, they own a trucking company called Mahmoud Co Trucking, a furniture company called Mahmoud Co Furnishing, and a car dealership called Mahmoud Co Cars. ii. Mahmoudco Group recently opened a Pharmaceutical company in Dammam which they called Mahmoud Co Cosmetics. Their idea was to produce "less expensive, available and affordable" cosmetic brands for sale in the local market. Their 5-year goal was to become the affordable cosmetics provider in the region. They produce their own lipstick brand called Jamila; eye shadow brand called Oyoun; hand cream brand called Na3ema. In their long-term plan (3-5years) they decided to open 10 retail stores in the major cities in the Kingdom to market their cosmetics brands, in addition to contracting 3 major retailers in the region to carry their brand. MahmoudCo Cosmetics also bought Latifa brand from a competitor company going out of business. One year ago, the company sold Jamila Brand to a competitor. What does Mahmoudco grot/company portfolio look like? DRAW A FIGURE THAT SHOWS THE COMPANY AND THE SBUS. (1.5 pts) (SIMILAT TO THE PEPSICO EXAMPLE] 5. What does Mahmoudco Cosmetics company portfolio look like? DRAW A FIGURE THAT SHOWS THE COMPANY AND THE SBUS. (1.5 pts)

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