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It is necessary to know how stock prices can be estimated before attempting to measure how a particular decision might affect a firm's market value.

It is necessary to know how stock prices can be estimated before attempting to measure how a particular decision might affect a firm's market value.

Using Coca-Cola (KO), a publicly-traded company, estimate their common stock price using one of the valuation models.

Defend your choice of model, and explain why it is appropriate to use for Coca-Cola's stock. Be sure to explain how you arrived at any assumptions regarding the values used in the model. Determine whether your company appears to be correctly valued, overvalued, or undervalued based on Coca-Cola's stock current price and model result. Check Yahoo Finance for current stock prices. Finally, explain why your company's stock appears to be over-, under-, or correctly valued.

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