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It is not unusual to see firms offering free product samples in grocery stores to let C product before buying it . Similarly, in today's

It is not unusual to see firms offering free product samples in grocery stores to let

C

product before buying it

.

Similarly, in today's world of digital marketing, one can ree before buying it or watch YouTube videos on different ways to use a product. All of aimed at which aspect of the

4 E

framework?

engage

energize

excite

experience

educate

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