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It is often a momentous decision for a successful national company to become an MNC. What are the stages that a company can pass through
It is often a momentous decision for a successful national company to become an MNC. What are the stages that a company can pass through prior to establishing a 100% home office owned bussiness in a host country
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
